Microeconomics for Today

Dr. Irvin B. Tucker spent more than 30 years teaching introductory economics at the University of North Carolina Charlotte. He earned his B.S. in economics at North Carolina State University and his M.A. and Ph.D. in economics from the University of South Carolina. He was a long-time member of the National Council on Economic Education. Dr. Tucker served as executive director of the S.C. Council of Education and director of the Center for Economic Education at the University of North Carolina at Charlotte. He was recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards, including the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship and economics of education. In addition to this title, Dr. Tucker authored other highly successful economics books that have shaped students' lives and impacted economics education.

Master current microeconomic concepts with the most reader-friendly microeconomics text available -- MICROECONOMICS FOR TODAY, 11E by national award-winning author Irvin Tucker. No matter what your current level of microeconomic understanding, this edition provides an interesting writing style, unique presentation and visual learning system with helpful, colorful graphs that clarify important microeconomic principles and effectively explain the latest developments. Rather than presenting a confusing array of microeconomic analyses for you to memorize, this edition demonstrates how to apply basic microeconomic principles in daily life and recognize microeconomic concepts at work in today's news. You study the latest information on economic growth, income distribution, environmental issues and other emerging developments in microeconomics. Learning tools, road maps and corresponding interactive, digital MindTap resources with videos, tutorials and practice exercises immediately reinforce your understanding.