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Competitive Strategies for Service Organisations
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Artikel-Nr:
9780333716809
Veröffentl:
1999
Seiten:
327
Autor:
John Mcmanus
Format:
23.40x15.60x0.00 cm
Sprache:
Englisch
Beschreibung:
NEIL BOTTEN is Principal Lecturer in Strategic Management at the London Management Centre, University of Westminster. His professional experience spans the chemical and oil industries and the fire service and his more recent consultancy work involved the introduction of strategic planning processes and scenario planning workshops. He has published in the areas of strategic management and marketing.JOHN MCMANUS has had many years of experience as a practitioner in industry and the public sector where he has been involved in planning, change management and reengineering. He is author of several books on project management and change management.
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
Contains case study material (including from BAA) Consolidates previous literature on strategy and its application to the service industries Redefines service within a global context
Key Themes in the Global Service Economy.- Defining Service Organisations.- The Development of Strategic Planning.- Strategic Management Models, Tools and Techniques.- The Application of Strategic Management in the Service Sector.- The Development of Strategic Planning.- Three Case Studies.