Polling and Survey Research Methods 1935-1979

GRAHAM R. WALDEN is Professor, Librarian and Collection Manager for Communication and Telecommunication, Germanic Languages and Literatures, and Main Library Reference at The Ohio State University. His previous publications include Public Opinion Polls and Survey Research (1990).

This is the first annotated bibliography to thoroughly cover the research studies on public opinion polls and survey research for the period 1935-1979. In addition to examining the first 45 years of polling and survey research in the United States, Walden provides appendixes on acronyms, source journals, print and CD-ROM sources, organizations associated with the field, and author and selective keyword indexes.This is the first annotated bibliography to cover the research studies on public opinion polls and survey research for the first 45 years of polling and survey research in the United States. Nearly 7,000 entries are provided, making this the most comprehensive work on the subject. The work is organized by subject, and within each subject or subcategory, alphabetically by author. Use of this work is augmented by appendixes on acronmyms, source journals, print and CD-ROM sources, organizations associated with the field, and author and selective keyword indexes.Historians and others concerned with the development of polls and surveys will be the main users of this work. Others who will find the volume invaluable include sociologists of science. Collections on communications, modern American society, and politics will find the work of use as well.

The most comprehensive annotated bibliography available on the first 45 years of polling and survey research in the United States.

PrefaceIntroductionReference SourcesInstructional MaterialsHistoryPollsters and Polling OrganizationsOverview StudiesDesign and PlanningSamplingQuestionsInterviewersInterviewingMixed Mode Data Collection MethodsRespondentsResponsesAnalysisDiscipline-Oriented Studies and Applications to Specific AreasSpecial TopicsHumorAppendix A: AcronymsAppendix B: Source JournalsAppendix C: Print and CD-ROM SourcesAppendix D: OrganizationsAuthor IndexSelective Keyword Index Stop WordsSelective Keyword Index