Brilliant Marketing Plans
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Brilliant Marketing Plans

What to know and do to make a successful plan
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ISBN-13:
9780273756309
Einband:
PDF
Seiten:
272
Autor:
Ian Linton
Serie:
Brilliant Business
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.

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