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Smart Retail
Winning Ideas and Strategies from the Most Successful Retailers in the World
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Artikel-Nr:
9780273744542
Veröffentl:
2011
Seiten:
240
Autor:
Richard Hammond
Gewicht:
464 g
Format:
235x0x0 mm
Sprache:
Englisch
Beschreibung:
This fully revised and updated 3rd edition provides readers with even more crucial insights into how retailing works. There is advice from the best retailers in the world, and the emphasis is on practice rather than theory. Previous edition ISBN: 9780273712770
Table of Contents Part 1 You - starting at the beginning 1 What do you want for yourself? 2 Rising above the crowd 3 Keeping it simple 4 Rolling those snowballs Part 2 Team - make us happy and we will make you money 5 What's the Big Idea? 6 How to build great teams 7 How to get people out of bed 8 All we need is a little better every time Part 3 Customer - make me happy and I will give you my money 9 We love shopping here! 10 Price and value 11 Promote or die 12 Marketing for real people Part 4 Store - make it brilliant and they will spend 13 Discovery 14 The great big theatre of shop 15 Detail, detail, detail - the store environment 16 And finally...how we got here Epilogue - and we're done?