Playing to Win

Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010).Thomas P. Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.

Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010).

Playing to Win: An introduction. / Thomas P. Oates and Robert Alan BrookeyPart I: Gender Play1. The Name of the Game is Jocktronics: Sport and Masculinity in Early Video Games / Michael Z. Newman2. Madden Men: Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates3. Neoliberal Masculinity: The Government of Play and Masculinity in E-Sports / Gerald Voorhees4. The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell5. Domesticating Sports: The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan BrookeyPart II. The Uses of Simulation6. Avastars: The Encoding of Fame within Sport Digital Games / Steven Conway7. Keeping it Real: Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth8. Exploiting Nationalism and Banal Cosmopolitanism: EA's FIFA World Cup 2010 / Andrew Baerg9. Ideology, It's In The Game: Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers10. Yes Wii Can or Can Wii: Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. PowerContributorsIndex