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The Politics of Marketing the Labour Party
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Artikel-Nr:
9780230597617
Veröffentl:
2004
Einband:
eBook
Seiten:
262
Autor:
D. Wring
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Preface and Acknowledgements Introduction: Inside the Political Market THE PROPAGANDA AGE To Educate or Persuade? The Challenge of Symbolic Politics THE MEDIA AGE Admass Politics Selling the Party Designer Labour THE MARKETING AGE Marketing Research Socialism The New Right Ascendancy Brand New Labour? Conclusions: Everything Must Go Bibliography