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Myths about doing business in China
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Paperback
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Artikel-Nr:
9780230551183
Veröffentl:
2007
Einband:
Paperback
Erscheinungsdatum:
19.09.2007
Seiten:
180
Autor:
Christopher West
Gewicht:
283 g
Format:
235x155x11 mm
Sprache:
Englisch
Beschreibung:
HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
For many people myths about China inhibit understanding and business success
One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality