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Globesity, Food Marketing and Family Lifestyles
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Artikel-Nr:
9780230537408
Veröffentl:
2010
Erscheinungsdatum:
08.12.2010
Seiten:
252
Autor:
Stephen Kline
Gewicht:
558 g
Format:
236x155x25 mm
Sprache:
Englisch
Beschreibung:
STEPHEN KLINE is Professor of Communication at Simon Fraser University, Canada and Director of the Media Analysis Laboratory. He has written or co-authored articles and books including Social Communication in Advertising, Out of the Garden, Digital Play, and Researching Audiences. His teaching and research ranges widely through the fields of media analysis and audience research including media education, advertising and consumerism, children's consumerism, toy and video game play, and most recently the role that science journalism plays in the moral panics about children's advertising and sedentary lifestyles.
This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.
Examining moral panic about child obesity, this book links risk communication to policy debates about child targeted food advertising and practices of familial negotiation of healthy lifestyles
Preface Introduction: Growing up in the risk society Part I Framing the Body Politic: Advocacy Science and Setting the Risk Agenda Putting the Pan in the Pandemic Part II The TV Diet: Advertising as a Biased System of Risk Communication Since Hastings Risks of Exposure: The Influence of Food Advertising on Children's Consumption The Disruptive Screen: Understanding the Multiple Lifestyle Risks Associated with Heavy TV Viewing Part III Obesogenic Lifestyles in the Media Saturated Household Panicked Parenting: Managing Children's Lifestyle Choices in the Risk Society Consumer Empowerment in the Media Saturated Family Conclusion