The Second Automobile Revolution

The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.

The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.

Foreword; B.Jullien Introduction: Ten Years on, What Have we Learnt?  M.Freyssenet Wrong Forecasts and Unexpected Changes. The World that Changed the Machine; M.Freyssenet Strategies of Internationalization of Automobile Firms in the New Century: A New Leap Forward? B.Jetin PART I: THE DIVERGENT TRAJECTORIES OF JAPANESE AND KOREAN CARMAKERS Sigh of Toyota as the New World n°1 Carmaker; K.Shimizu Nissan: From the Brink of Bankruptcy; M. Stevens and T.Fujimoto Honda: Serendipity or Strategy from 1997-2007? D.J.Luethge  & P.Byosiere The Rebirth of Mazda Under Ford's Shadow; D. Arturo Heller Hyundai: Is It Possible to Realize the Dream of Becoming a Top 5 Global Automaker by 2010? M.Chung PART II: THE RESISTIBLE DECLINE OF THE 'BIG THREE' General Motors in an Age of Corporate Restructuring; R.Senter  & W.McManus Ford 1993 to 2007: Losing Its Way? G.Mercer Can Chrysler Survive its Re-invention? B.Belzowski PART III: THE RESISTANCE OF LEADING EUROPEAN CARMAKERS The Final Chapter of the „VW Model'? The VW Trajectory 1995-2005; U.Jürgens PSA: the Difficulties of a 'Volume and Diversity' Profit Strategy; M.Freyssenet Renault 1992-2007: Globalization and Strategic Uncertainties; M.Freyssenet Fiat Group Automobiles – An Arabian Phoenix in the International Auto Industry; G.Volpato From the Marriage in Heaven to the Divorce on Earth. The DaimlerChrysler Trajectory Since the Merger; H.Köhler Driving with Engineers' Professionalism and Family Values. The BMW Trajectory from a Regional Carmaker to a Global Premium Player; L.Pries A Break from the Past: Volvo and its malcontents; M.Holweg and F.K.Pil Production Counterfeits and Policy Collisions: the Rover trajectory – a salutary tale; D.Coffey PART IV: NEWCOMERS AND GLOBAL SUPPLIERS Made in China: Joint-Ventures and Domestic Newcomers; H.Wang Maruti-Suzuki's Trajectory: From a National Champion to a Japanese owned Subsidiary; F.Becker-Ritterspach Winners and Losers in the Auto Parts Industry: Trajectories Followed bythe Main First Tier Suppliers over the Past Decade; V.Frigant Conclusion. The Second Automobile Revolution. Promises and Uncertainties; M.Freyssenet Index