Nudge

Richard H. Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and Sciences, and in 2015 he was the president of the American Economic Association. He has been published in numerous prominent journals and is the author of Misbehaving: The Making of Behavioral Economics.

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. From 2009 to 2012 he served in the Obama administration as administrator of the White House Office of Information and Regulatory Affairs, from 2020 to 2021 he served as chair of the Technical Advisory Group for Behavioral Insights and Health at the World Health Organization, and in 2021 he joined the Biden administration as senior counselor and regulatory policy officer in the Department of Homeland Security. His many books include Impeachment: A Citizen's Guide, Too Much Information, and, with Daniel Kahneman and Olivier Sibony, Noise. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, social sciences, law, or theology.

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*

An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein

More than 2 million copies sold

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 nudge units in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful choice architecture a concept the authors invented to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the final edition. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and sludge (paperwork and other nuisances we don t want, and that keep us from getting what we do want) all while honoring one of the cardinal rules of nudging: make it fun!

ONE OF PENGUIN'S BIGGEST BESTSELLERS, with annual sales of 50k to 75k copies.FOUR NEW CHAPTERS AND NEW MATERIAL THROUGHOUT, giving a fresh look at decision-making about diet, personal finance, retirement savings, medical care, organ donation, and the environment, and nudging us toward better choices about COVID-19, home mortgages, insurance, and credit card debt.NEW COVER: An eye-catching update to an iconic design.MOTIVATED, INFLUENTIAL, WELL-CONNECTED AUTHORS: Thaler (185,000 Twitter followers) is a Nobel Prize winner; Sunstein (120,000 Twitter followers) is a Harvard professor who is now chairing a World Health Organization advisory group on behavior and health, is a senior counselor for immigration policy in the Biden administration's Department of Homeland Security, and is a coauthor of the major new book by Thinking, Fast and Slow author Daniel Kahneman, Noise (Little, Brown; May 2021). They're on a first-name basis with people like Bill Gates, Malcolm Gladwell, and other influential thought leaders who can help us get the word out about this new edition.See page 2 for additional selling points.