A Project Guide to UX Design

Russ Unger is a leader in experience design, known for building dynamic teams across sectors such as enterprise, government, and private organizations. He is the co-author of the books Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You, published by Rosenfeld Media, as well as A Project Guide to UX Design, Designing the Conversation, and Speaker Camp (Voices that Matter).

USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: Understand various roles in UX design, identify stakeholders, and increase collaboration across teamsDefine your project's purpose and scope collaboratively, from high-level objectives to fine detailsIdentify the differences between methodologies such as waterfall, agile, and lean UXDelve into qualitative and quantitative user research, and use the data you gather to inform your design decisionsDesign and prototype applications and systems that prioritize user needs The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.

CHAPTER 1: The Tao of UXD