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Fame & Fortune
How Successful Companies Build Winning Reputations
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Artikel-Nr:
9780137144419
Veröffentl:
2008
Erscheinungsdatum:
01.03.2008
Seiten:
304
Autor:
Charles Fombrun
Gewicht:
431 g
Format:
231x157x20 mm
Sprache:
Englisch
Beschreibung:
Charles J. Fombrun is Professor Emeritus of Management at the Stern School of Business, New York University; and Executive Director of the Reputation Institute, a private research group devoted to researching, measuring, and valuing corporate reputations. A frequent conference speaker, he has designed and taught executive programs at Columbia University, The Wharton School, and NYU, and he consults with companies worldwide on issues of reputation management and organizational change. He is co-founder of the Corporate Reputation Review. Dr. Fombrun has written over 100 articles in leading journals, and his books include Leading Corporate Change, Reputation: Realizing Value from the Corporate Image, Strategic Human Resource Management, and The Advice Business: Essential Tools and Models for Management Consulting.
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
2. What Are Reputations Worth?