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Autor: Christina Banou
ISBN-13: 9780081012796
Einband: EPUB
Seiten: 163
Sprache: Englisch
eBook Typ: Adobe Digital Editions
eBook Format: EPUB
Kopierschutz: Adobe DRM [Hard-DRM]
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Re-Inventing the Book

Challenges from the Past for the Publishing Industry
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Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing. Describes common values and features in the publishing industry since the Renaissance/invention of printing Proposes a methodological framework that helps users understand current publishing issues and trendsFocuses on reader engagement and participationProposes and discusses the publishing chain, not only as a value chain, but also as an information chainConsiders the aesthetics of publishing, not only for the printed book, but also for digital material
1
Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself. The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies. The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing. Describes common values and features in the publishing industry since the Renaissance/invention of printing Proposes a methodological framework that helps users understand current publishing issues and trendsFocuses on reader engagement and participationProposes and discusses the publishing chain, not only as a value chain, but also as an information chainConsiders the aesthetics of publishing, not only for the printed book, but also for digital material

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Autor: Christina Banou
ISBN-13 :: 9780081012796
ISBN: 0081012799
Verlag: Elsevier Science
Seiten: 163
Sprache: Englisch
Sonstiges: Ebook, Maximale Downloadanzahl: 3