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Marketing Research for Managers
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39,77 €* PDF
Artikel-Nr:
9780080479224
Veröffentl:
2003
Einband:
PDF
Seiten:
392
Autor:
Sunny Crouch
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "e;knowledge economy"e;* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informative* New material which highlights the impact of new technology* New case studies and examples
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "e;knowledge economy"e;* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informative* New material which highlights the impact of new technology* New case studies and examples