Progress in Tourism Marketing

University of Namur, Belgium, University of Valencia, Spain

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.

Preface. (M. Kozak and L. Andreu). Introduction. Tourism and Hospitality Marketing Research: Update and Suggestions.(Haemoon Oh, Byeong-Yong Kim and Jee Hye Shin). Part I: IT Marketing. (M. Kozak and Luisa Andreu). A Historical Development of "IT" in Tourism Marketing. (Y. Sari, M. Kozak and T. Duman). Use of Electronic Documents and Brochures for Sustainable Marketing. (Y. Sari, I. Cinar and D. Kutukiz). Online Travel Purchases from Third-Party Travel Web Sites. (C. Cobanoglu et al.) Part II: Destination Marketing and Competitiveness. (M. Kozak and L. Andreu). Destination Marketing: A Framework for Future Research. (A. Fyall, B. Garrod and C. Tosun). A Reclassification of Tourism Industries to Identify the Focal Actors. (D. Ermen and J. Gnoth). A Comparative Analysis of Competition Models for Tourism Destinations. (N. Vanhove). Media Strategies for Improving National Images during Tourism Crises. (E. Avraham and E. Ketter). Part III: Market Segmentation. (M. Kozak and L. Andreu). Using the Experientially-Based Approach to Segment Heritage Site Visitors. (A. Biran, Y. Poria and A. Reichel). Motivations and Lifestyle: Segmentation Using the Construct A.I.O. (A.M. González Fernández, M.C. Blanco and C.R. Santos). Correlates of Destination Risk Perception and Risk Reduction Strategies. (G. Fuchs and A. Reichel). Segmented (Differential or Discriminatory) Pricing and its Consequences.(A.D.A. Tasci, A.K. Gurbuz and W.C. Gartner). Part IV: Consumer Behaviour. (M. Kozak and L. Andreu). Seeking to Escape: Sights over Approach-avoidance Dialectics. (C.P. Marques). Cultural Approximation and Tourist Satisfaction. (M. Tuna). The Role of Non-Monetary Costs in a Model of Leisure Travel Value. (T. Duman, G.N. Kocak and O. Tutuncu). Studying Visitor Loyalty to Rural Tourist Destinations. (E. Kastenholz, M.J. Carneiro and C. Eusébio). Waiting Time Effects on the Leisure Experience and Visitor Emotions. (J. Gnoth, J.E. Bigné and L. Andreu). Effects of Price Promotions on Consumer Loyalty Towards Travel Agencies. (Sara Campo Martínez and Maria Jesus Yague Guillén).