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The Apple Way
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Artikel-Nr:
9780072262339
Veröffentl:
2005
Erscheinungsdatum:
01.12.2005
Seiten:
226
Autor:
Jeffrey L. Cruikshank
Gewicht:
494 g
Format:
237x164x24 mm
Sprache:
Englisch
Beschreibung:
Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., a Boston-based communications consulting firm. He has written or cowritten a number of business-related books.
Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability.The Apple Wayexamines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game.
This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.
This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.