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The Art of Boat Names
Inspiring Ideas for Names and Designs
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Artikel-Nr:
9780071591423
Veröffentl:
2009
Erscheinungsdatum:
01.01.2009
Seiten:
184
Autor:
Laurie Churchman
Gewicht:
599 g
Format:
241x205x13 mm
Sprache:
Englisch
Beschreibung:
Laurie Churchman (Philadelphia, PA) is an assistant professor of graphic design at the University of Pennsylvania, a national board member of AIGA, and the principal of Designlore, a Philadelphia graphic design firm whose clients include the American Institute of Architects, Arcadia University, and The Wharton School. Her first design work was advertising templates, logos, banners, and parade promotions for Macys in 1985-86. A boatowner, she is also keenly interested in the intersection of typography, design, craft, and technology and has lectured widely on the topic. This is her first book.
Shouldn't your boat's name lookas distinctive as your boat?
1. Naming History: An ancient tradition . Staying the course . Boating for pleasure . Just call me Alice . Fiberglass, vinyl, and psychedelia . Why Aquaholic?2.Design Thinking: Using a design vocabulary . Pairing fonts with names . Traditional or predictable? . Leveraging expression and creativity 3.Design Styles: Type only . Integrating graphics with typography . Image-driven names4.Boat Letterers' Stories: By hand or machine . Not all names are equal . Power versus sail . Tales from the backBibliographyIndexPhoto credits