Ninja Future

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™ the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® ? The Global Stage for Innovation. As head of CTA for more than three decades, he has effectively ushered the consumer technology industry through major periods of technological upheaval and transformation.

Building on the message of his New York Times bestselling Ninja Innovation, Gary Shapiro, the CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself-and how we can use them to remain competitive in a rapidly evolving world.

In Ninja Future, Gary Shapiro explains how to understand the evolving technological landscape, both breakthroughs currently happening and those that are coming. Longtime economic mainstays from cash to traditional cars are on the way out, he makes clear. They will be eclipsed by a diversity of "new" products consumers actually want.

Shapiro uses case studies to identify companies and countries that are addressing today's challenges particularly well-and draws lessons from those who have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can only thrive in today's turbulent environment by adopting the mindset of "ninjas"-they must be able to adapt to change-to capitalize on positive opportunities or overcoming challenging obstacles-at lightning speed.