Culture Jam

Culture Jam
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How to Reverse America's Suicidal Consumer Binge--any Why We Must
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Artikel-Nr:
9780062234636
Veröffentl:
2013
Einband:
EPUB
Seiten:
272
Autor:
Kalle Lasn
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Kalle Lasn ist Gründer der Media Foundation und des Adbuster Magazine. Er organisiert weltweite Aktionen wie den BUY NOTHING DAY oder die TV-Turnoff-Week, und ist Mitbegründer des Culture Jamming.
America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow culture jammers. The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by uncooling consumer items, by dermarketing fashions and celebrities, and by breaking the media trance of our TV-addicted age.A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.
America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow culture jammers. The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by uncooling consumer items, by dermarketing fashions and celebrities, and by breaking the media trance of our TV-addicted age.A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.

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