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RESEARCH DESIGN FOR BUSINESS &
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Artikel-Nr:
9781847870254
Seiten:
0
Format:
249x174x27 mm
Beschreibung:
Professor Siah Hwee Ang is Professor and the Bank of New Zealand Chair in Business in Asia at Victoria University of Wellington. He has published in top international journals and won several research awards. Siah has served on the editorial board of many international journals, and reviewed more than 550 papers. He teaches Strategy, International Business and Research Design and Methods courses, and has also supervised more than 60 PhD and Master level students.
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Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process.
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process.
Chapter 1: Fundamentals of ResearchChapter 2: Misperceptions, Challenges and Judgement Calls in ResearchChapter 3: The Research QuestionChapter 4: Conducting a Literature ReviewChapter 5: Research DesignChapter 6: Data, Sampling and MeasurementsChapter 7: Data Collection MethodsChapter 8: Descriptive and Exploratory AnalysisChapter 9: Qualitative AnalysisChapter 10: Quantitative AnalysisChapter 11: Writing UpChapter 12: The Importance of the Research Environment