Beschreibung:
Today, these two former Cold War enemies have joined together in peace and understanding to solve a different kind of Cold War. A Cold War that has been going on for centuries: the Cold War between Customers and Salesmen. Every day in every market place in the world, customers have been pitched, run over, worn down, "e;sold,"e; harassed, lied to, sucked up to, taken "e;care"e; of, or bribed for centuries. Salesmen have been lied to, "e;sold,"e; harassed, bribed, knocked down, put down, abandoned, demoralized and left in the dust. Talk to the average sales rep and they will tell you: "e;It's a war out there."e; Ask the average customer and they will say: "e;you just can't trust salesmen."e; In this book, you will learn how to end this Cold War, and as a result become a healthier, happier and wealthier sales professional.
Today, these two former Cold War enemies have joined together in peace and understanding to solve a different kind of Cold War. A Cold War that has been going on for centuries: the Cold War between Customers and Salesmen. Every day in every market place in the world, customers have been pitched, run over, worn down, "e;sold,"e; harassed, lied to, sucked up to, taken "e;care"e; of, or bribed for centuries. Salesmen have been lied to, "e;sold,"e; harassed, bribed, knocked down, put down, abandoned, demoralized and left in the dust. Talk to the average sales rep and they will tell you: "e;It's a war out there."e; Ask the average customer and they will say: "e;you just can't trust salesmen."e; In this book, you will learn how to end this Cold War, and as a result become a healthier, happier and wealthier sales professional.