Cow

She is everywhere: as a vehicle for both farmers and advertisers, a subject for research scientists and poets, and ever-present in the form of lucky charms, children's toys, or simply as a tasty sandwich-filler. The female of the bovine species is revered as sacred or reviled as stupid, but one thing she never inspires is indifference. After more than ten thousand years living alongside us, she remains a beguiling mystery. Combining a myriad of richly entertaining anecdotes and an abundance of illuminating discoveries, Florian Werner presents the curious cultural history of that most intriguing of animals: the cow.

Since evolving from the aurochs, an ungulate that grazed the Persian grasslands, the cow has embedded itself into virtually all aspects of our lives.Cow is the first book to look at the animal in its countless manifestations in cultures around the world. Werner examines cows' role in commerce as an early form of currency and their place on our plates and in our stomachs in the form of meat and dairy products. Florian Werner examines how cows are worshipped in some circles, such as in Hindu mythology, and abhorred in others, today being vilified as an agent of climate change. And he waxes philosophic about the significance of the cow's rumination and cud chewing, as well as her simple but meaningful moo.

Combining thorough research with an accessible writing style, Florian Werner offers readers an eye-opening perspective on this commodified animal, whose existence is inextricably intertwined with ours and which we too often take for granted.

She is everywhere: as a vehicle for both farmers and advertisers, a subject for research scientists and poets, and ever-present in the form of lucky charms, children's toys, or simply as a tasty sandwich-filler. The female of the bovine species is revered as sacred or reviled as stupid, but one thing she never inspires is indifference. After more than ten thousand years living alongside us, she remains a beguiling mystery. Combining a myriad of richly entertaining anecdotes and an abundance of illuminating discoveries, Florian Werner presents the curious cultural history of that most intriguing of animals: the cow.

Since evolving from the aurochs, an ungulate that grazed the Persian grasslands, the cow has embedded itself into virtually all aspects of our lives.Cow is the first book to look at the animal in its countless manifestations in cultures around the world. Werner examines cows' role in commerce as an early form of currency and their place on our plates and in our stomachs in the form of meat and dairy products. Florian Werner examines how cows are worshipped in some circles, such as in Hindu mythology, and abhorred in others, today being vilified as an agent of climate change. And he waxes philosophic about the significance of the cow's rumination and cud chewing, as well as her simple but meaningful moo.

Combining thorough research with an accessible writing style, Florian Werner offers readers an eye-opening perspective on this commodified animal, whose existence is inextricably intertwined with ours and which we too often take for granted.

vii Foreword by Temple Grandin
1 In the Beginning Was the Cow
12 A Kingdom For a Cow
29 Flesh and Blood
39 Milk
55 Hide and Hair
70 Udder and Vulva
86 The Eye
100 Happiness Through Rumination
113 Herding Cows
127 The Moo
139 Behind the Fence
155 Sacred Cows
168 Evil Cows
186 Apocalypse Cow
201 Notes
211 Bibliography
220 Image Credits
222 Acknowledgements
223 Index