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Political Polling
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Strategic Information in Campaigns
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Artikel-Nr:
9781461722359
Veröffentl:
2008
Seiten:
188
Autor:
Jeffrey M. Stonecash
Serie:
Campaigning American Style
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Chapter 1 Preface
Chapter 2 Campaigns, Democracy, and the Need for Information
Chapter 3 Purpose, Limited Budgets, and When to Poll
Chapter 4 What Kind of Poll?
Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling
Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan
Chapter 9 Reports and Recommendations
Chapter 10 Tracking Polls and the Undecided
Chapter 11 A Final Note on Polling and Democracy
Chapter 12 Appendix: A Sample Report
Chapter 13 Bibliography
Chapter 2 Campaigns, Democracy, and the Need for Information
Chapter 3 Purpose, Limited Budgets, and When to Poll
Chapter 4 What Kind of Poll?
Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling
Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan
Chapter 9 Reports and Recommendations
Chapter 10 Tracking Polls and the Undecided
Chapter 11 A Final Note on Polling and Democracy
Chapter 12 Appendix: A Sample Report
Chapter 13 Bibliography