The Handbook of Language and Globalization

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research. The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011

The Handbook of Language and Globalization bringstogether important new studies of language and discourse in theglobal era, consolidating a vibrant new field of sociolinguisticresearch.* The first volume to assemble leading scholarship in thisrapidly developing field* Features new contributions from 36 internationally-knownscholars, bringing together key research in the field andestablishing a benchmark for future research* Comprehensive coverage is divided into four sections: globalmultilingualism, world languages and language systems; globaldiscourse in key domains and genres; language, values and marketsunder globalization; and language, distance and identities* Covers an impressive breadth of topics including tourismlanguage teaching, social networking, terrorism, and religionamong many others* Winner of the British Association for Applied Linguistics bookprize 2011

List of Illustrations viiiAcknowledgments xIntroduction: Sociolinguistics in the Global Era 1Nikolas CouplandPart I Global Multilingualism, World Languages, and LanguageSystems 291 Globalization, Global English, and World English(es): Mythsand Facts 31Salikoko S. Mufwene2 Language Systems 56Abram De Swaan3 The Global Politics of Language: Markets, MaintenanceMarginalization, or Murder? 77Tove Skutnabb-Kangas and Robert Phillipson4 World Languages: Trends and Futures 101Ulrich Ammon5 Language Policy and Globalization 123Thomas Ricento6 Panlingual Globalization 142Jonathan Pool7 The Spread of Global Spanish: From Cervantes to reggaetón162Clare Mar-Molinero8 New National Languages in Eastern Europe 182Brigitta BuschPart II Global Discourse in Key Domains and Genres2019 Localizing the Global on the Participatory Web 203Jannis Androutsopoulos10 Globalizing the Local: The Case of an Egyptian SuperheroComic 232Theo van Leeuwen and Usama Suleiman11 Language and the Globalizing Habitus of Tourism: Toward ASociolinguistics of Fleeting Relationships 255Adam Jaworski and Crispin Thurlow12 Globalization and Language Teaching 287David Block13 Discursive Constructions of Global War and Terror 305Adam Hodges14 Has God Gone Global? Religion, Language, and Globalization323Annabelle MooneyPart III Language, Values, and Markets under Globalization34715 Language as Resource in the Globalized New Economy 349Monica Heller16 Language and Movement in Space 366Jan Blommaert and Jie Dong17 Indexing the Local 386Barbara Johnstone18 Ecolinguistics and Globalization 406Arran Stibbe19 The Chinese Discourse of Human Rights and Glocalization426Shi-Xu20 Meanings of 'Globalization': East and West 447Peter Garrett21 Languages and Global Marketing 475Helen Kelly-HolmesPart IV Language, Distance, and Identities 49322 Shadows of Discourse: Intercultural Communication in GlobalContexts 495Claire Kramsch and Elizabeth Boner23 Unraveling Post-Colonial Identity through Language 520Rakesh M. Bhatt24 At the Intersection of Gender, Language, and Transnationalism540Ingrid Piller and Kimie Takahashi25 Globalization and Gay Language 555William L. Leap26 Metroethnicities and Metrolanguages 575John C. Maher27 Popular Cultures, Popular Languages, and Global Identities592Alastair Pennycook28 Global Representations of Distant Suffering 608Lilie Chouliaraki29 Global Media and the Regime of Lifestyle 625David Machin and Theo van LeeuwenIndex 644