Development Communication

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change.* Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange* Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacyschooling, and use of media from print and radio to video and theinternet* Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media

List of Tables and Figure.Notes on Contributors.Preface.1. Introduction to Development Communication (Thomas L. McPhailUniversity of Missouri-St. Lewis).2. Major Theories Following Modernization (Thomas L. McPhailUniversity of Missouri-St. Lewis).3. United Nations and Specialized Agencies (Thomas L. McPhailUniversity of Missouri-St. Lewis).4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L.McPhail, University of Missouri-St. Lewis).5. Differing Views of World Culture (Thomas L. McPhailUniversity of Missouri-St. Lewis).6. A Framework for Conceptualizing Technology in Development(Renée Houston, University of Puget Sound and Michele H.Jackson, University of Colorado and Boulder).7. The Global Digital Divide (Mitchell F. Rice, Texas A&MUniversity).8. Feminism in a Post-Development Age (Luz Estella PorrasUniversity of Oregon and H. Leslie Steeves, University ofOregon).9. Sonagachi Project: A Case Study Set in India (SatarupaDasgupta, Temple University).10. Roma Project: A Case Study Set in Europe (Eva SzalvaiColby-Sawyer College).11. Summary and Conclusions (Thomas L. McPhail, University ofMissouri-St. Lewis).Bibliography.Index.