Bücher online kaufen
Understanding Media Users
-0 %
 |
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Artikel-Nr:
9781444304961
Veröffentl:
2009
Einband:
E-Book
Seiten:
232
Autor:
Tony Wilson
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience at the core of media studies. examines the relationship between media and audiences by one of the world s leading media scholars provides a history of media effects and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
Understanding Media Users: From Theory to Practice focuseson the blurred concept of the "active audience"at the core of media studies.* examines the relationship between media and audiences by one ofthe world's leading media scholars* provides a history of media effects' and an overview ofthe current analytical approaches that constitute media receptiontheory* charts some of the most important interfaces of media receptionand interaction - TV, film, the Internet, advertising, journalismand tourism studies* concludes with additional insights into the future of mediareception in a global age
Acknowledgments viIntroduction 11 A Passive Audience? Structuralist and Effects Studies 72 The Active Audience: Speaking Subjects 293 Perceiving is Believing: From Phenomenology to Media User Theory 464 Meanings Are Ours: Reader Response and Audience Studies 595 The Projecting Audience: From Cinema to Cellphone 746 A Phenomenology of Phone Use: Pervasive Play and the Ludification of Culture 947 Selling on Screen: From Media Hermeneutics to Marketing Communication 1128 Buying Brandscapes: A Phenomenology of Perception and Purchase 1309 Consumer-Citizens: Crossing Cultures in Cyberspace 146Conclusion: Media User Theory: Going Beyond Accumulation of Audiences 173References 176Index 204