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Marketing to the 90s Generation
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Global Data on Society, Consumption, and Identity
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9781137440785
Veröffentl:
2014
Einband:
eBook
Seiten:
185
Autor:
A. Parment
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers