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The Butterfly Effect in Competitive Markets
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Driving Small Changes for Large Differences
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9781137434975
Veröffentl:
2015
Einband:
eBook
Seiten:
295
Autor:
. Rajagopal
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
PART I: ANALYZING MARKET CHAOS 1. Chaos in Markets 2. Reasoned Action and Planned Behavior 3. Managing Market Shifts PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS 4. Market Trend Analysis 5. Consumer Value Management 6. Darwinism in Marketplace 7. Business Growth and Local Effects 8. Sustainable Marketing PART III: UNVEILING FUTURE EFFECTS 9. Social Psychology of Consumers 10. Challenges of Butterfly Effect