Civic Engagement and Social Media

The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest.

The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest.

Introduction. Social Media and Civic Engagement; Julie Uldam and Anne Vestergaard 1. Online Activism and Institutional Change of Corporate Social Responsibility: Towards a Typology; Frank G.A. de Bakker 2. Why Some Political Opportunities Succeed and Others Fail: Bridging Organizational Levels in the Case of Spanish Occupy; Itziar Castelló and David Barbera 3. Responsible Retailing and the Greek Crisis? Corporate Engagement, CSR Communication and Social Media; Eleftheria Lekakis 4. Technologies of Self-Mediation: Affordances and Constraints of Social Media for Protest Movements; Bart Cammaerts 5. When Narratives Travel: The Occupy Movement in Latvia and Sweden; Anne Kaun 6. Corporate Management of Visibility: Social Media and Surveillance; Julie Uldam 7. From Creation to Amplification: Occupy Wall Street's Transition into an Online Populist Movement; Emil Husted 8. Nurturing Dissent? Community Printshops in 1970s London; Jess Baines