The New Advisor for Life

Expert advice on building an unshakable foundation as a financial advisor to the elite The revised and updated edition of the definitive guide to growing and maintaining a financial advice firm, The New Advisor for Life explores the fallout of the market crash on up-and-coming advisors. With a particular focus on the generation X and Y concern with debt management and long-term investment, this new edition examines what young investors look for in an advisor. Today, more than ever, insight, analysis, and validation are valued, but to be truly successful, an advisor needs to walk the line between being well-informed but not appearing condescending. What today's investors want in a financial advisor is someone who can cut through the noise and clutter of the financial services industry and the mainstream media Covers the basics, from setting a client's investment goals, selecting complementary investments, and monitoring portfolio balance, to the advanced developing a personal finance plan for your clients based on their specific needs Steve Gresham presents a 19-point checklist for financial advisors to offer their clients "e;life advice"e; Keeping clients engaged is more important than ever, and The New Advisor for Life gives the aspiring financial advisor the secrets to success normally reserved for the country's top firms.

Expert advice on building an unshakable foundation as afinancial advisor to the eliteThe revised and updated edition of the definitive guide togrowing and maintaining a financial advice firm, The New Advisorfor Life explores the fallout of the market crash onup-and-coming advisors. With a particular focus on the generation Xand Y concern with debt management and long-term investment, thisnew edition examines what young investors look for in an advisor.Today, more than ever, insight, analysis, and validation arevalued, but to be truly successful, an advisor needs to walk theline between being well-informed but not appearingcondescending.* What today's investors want in a financial advisor is someonewho can cut through the noise and clutter of the financial servicesindustry and the mainstream media* Covers the basics, from setting a client's investment goalsselecting complementary investments, and monitoring portfoliobalance, to the advanced--developing a personal finance planfor your clients based on their specific needs* Steve Gresham presents a 19-point checklist for financialadvisors to offer their clients "life advice"Keeping clients engaged is more important than ever, and TheNew Advisor for Life gives the aspiring financial advisor thesecrets to success normally reserved for the country's topfirms.

Acknowledgments ixPart I The State of the Advice Industry and Your Opportunities 1Introduction 3Chapter 1 The Value of Advice 11Part II Investment Counsel Advice for Life 29Chapter 2 How to Develop a CompellingInvestment Philosophy 31Chapter 3 Creating a Defined, Effective Investment Process 55Chapter 4 Setting Goals: What Really Matters? 63Chapter 5 Defining Risk 97Chapter 6 Diversification 117Chapter 7 Alternative Investments 131Part III Wealth-Management Advice for Life 149Chapter 8 Managing Dreams and Fears 151Chapter 9 You Can Help Clients Grow 161Chapter 10 All in the Family and Keeping It That Way 171Chapter 11 Money for Life 189Part IV Building Your Advisor for Life Practice 207Chapter 12 What is Your Value? 209Chapter 13 How to Price Your Unique Value 231Chapter 14 The Advisor-Client Tango 241Chapter 15 Driving Referrals 263Chapter 16 Selling Yourself 277Chapter 17 Valuing the Advisor for Life Practice 293Chapter 18 Taking Care of Number One 303Appendix A Practice Analysis 323Appendix B Investment Policy Statement 345Appendix C Top 20 Client Analysis 355About the Author 357About the Contributors 359Index 363