Designing for the Digital Age

Whether you re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Whether you're designing consumer electronics, medicaldevices, enterprise Web apps, or new ways to check out at thesupermarket, today's digitally-enabled products and servicesprovide both great opportunities to deliver compelling userexperiences and great risks of driving your customers crazy withcomplicated, confusing technology.Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project managementuser research, and consensus-building. This comprehensivefull-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and designcollaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.

Foreword xxiiiIntroduction xxvii1 Goal-Directed Product and Service Design 32 Assembling the Team 153 Project Planning 354 Research Fundamentals 515 Understanding the Business 656 Planning User Research 857 Understanding Potential Users and Customers 1138 Example Interview 1559 Other Sources of Information and Inspiration 18310 Making Sense of Your Data: Modeling 20111 Personas 22912 Defining Requirements 29913 Putting It All Together: The User and Domain Analysis 35114 Framework Definition: Visualizing Solutions 37715 Principles and Patterns for Framework Design 40516 Designing the Form Factor and Interaction Framework 42517 Principles and Patterns in Design Language 47918 Developing the Design Language 49719 Communicating the Framework and Design Language 51520 Detailed Design: Making Your Ideas Real 55121 Detailed Design Principles and Patterns 57122 Detailed Design Process and Practices 60523 Evaluating Your Design 64924 Communicating Detailed Design 65925 Supporting Implementation and Launch 68526 Improving Design Capabilities in Individuals and Organizations 693Index 710