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The End of Business as Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
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Artikel-Nr:
9781118077559
Veröffentl:
2011
Erscheinungsdatum:
18.10.2011
Seiten:
320
Autor:
Brian Solis
Gewicht:
524 g
Format:
239x164x32 mm
Sprache:
Englisch
Beschreibung:
BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.
It s a new era of business and consumerism-and you play a role in defining it
Today s biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don t. Start with this book. Someone s going to do it, why not you?"
- Mark Cuban , owner of the Dallas Mavericks and Chairman of HDNet
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
- John Chambers , CEO of Cisco Systems, Inc.
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis s book is the map to unleash this treasure."
- Peter Guber , author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"Your customers will share their experiences both good and bad. Now that everyone is connected, it s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
- Mark Burnett , Television Executive Producer
Today s biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don t. Start with this book. Someone s going to do it, why not you?"
- Mark Cuban , owner of the Dallas Mavericks and Chairman of HDNet
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
- John Chambers , CEO of Cisco Systems, Inc.
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis s book is the map to unleash this treasure."
- Peter Guber , author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"Your customers will share their experiences both good and bad. Now that everyone is connected, it s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
- Mark Burnett , Television Executive Producer
Foreword Katie Couric x
Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism xiii
This Is None of Your Business, So Make It Your Business xiv
Chapter 1 A Quiet Riot: The Information Divide and the Cultural Revolution 1
The Human Genome Meets Digital DNA 4
Don't Blame It on the Youth 5
Ch-Ch-Changes 6
Chapter 2 Youthquake: Millennials Shake Up the Digital Lifestyle 8
Boom 10
Digital Darwinism: Controlling Your Way to Obsolescence 12
Chapter 3 The Medium Is No Longer the Message 15
Social Networks as Your Personal Operating System (OS) 17
Don't Google Me, Facebook Me 19
Twitter Me This . . . The Facebook Generation 19
Chapter 4 The Attention Deficit Crises and Information Scarcity 22
Remorse and Social Network Fatigue 23
Poster's Remorse 24
Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity? 25
If You Can't Tweet 'Em, Join Them 27
The Progress of Progress 29
Chapter 5 The Evolution of the Network Economy and the Human Network 32
Content Was King 33
Context Is King: Defining Our Experiences 35
The Shift in Networking: Nicheworks Bridge Social and Interest Graphs 36 Recognizing the Value of Nicheworks 43
Interest Graphs Are the Constructs of Maturing Information Networks 45
Chapter 6 The Nextwork: Defining Tomorrow's Information Network 48
Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine 50
It's a Smaller World, after All 51
Information at the Speed of Tweets 53
Chapter 7 Your Audience Is Now an Audience of Audiences with Audiences 56
Short Attention Span Theater 57
An Audience with an Audience of Audiences 60
The People Formerly Known as the Audience 61
The Psychology of the Audiences with Audiences 62
Zuckerberg's Law 63
Interest Graph Theory 64
On-Demand Networking: Investing in Narrow and Wide Experiences 68
Chapter 8 Convergence: The Intersection of Media and the Human Network 72
The Digital Footprint 73
I Want My Web TV. . . . Be Careful What You Wish For 75
Channeling a Connected Audience 77
The Living Room Is Alive and Clicking 78
New Consumerism: From Clicks to Cliques 79
An Audience of Information Ambassadors 81
Chapter 9 Measures of Digital Influence and Social Capital: From Nobody to Somebody 83
The Human Algorithm 84
Digital Influence Creates a New Media World Order 84
Defining Influence 85
Seeking Relevance: The Social Consumer Hierarchy 86
The Social Stock Market 87
The Square Root of Influence Is Social Capital 88
The New Era of Endorsements: When Nobodies Become Somebodies 91
Influence Is Not Popularity and Popularity Is Not Influence 93
The Tools of the Trade 95
Influencing the Influencer 98
Chapter 10 The Dawn of Connected Consumerism 100
You Are Now Entering the Trust Zone 101
A Day in the Life of the Connected Consumer 103
Checking In to the New Reality of Geolocation 106
Steering Action through Incentives 111
When Purchases Become Social Objects 112
It's Not How You See Me, It's How I Want You to See Me 113
Chapter 11 The Rise of Collective Commerce 117
On the Web, One Is a Lonely Number: Socializing Commerce 118
The Fifth C of Community = Social Commerce 121
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Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism xiii
This Is None of Your Business, So Make It Your Business xiv
Chapter 1 A Quiet Riot: The Information Divide and the Cultural Revolution 1
The Human Genome Meets Digital DNA 4
Don't Blame It on the Youth 5
Ch-Ch-Changes 6
Chapter 2 Youthquake: Millennials Shake Up the Digital Lifestyle 8
Boom 10
Digital Darwinism: Controlling Your Way to Obsolescence 12
Chapter 3 The Medium Is No Longer the Message 15
Social Networks as Your Personal Operating System (OS) 17
Don't Google Me, Facebook Me 19
Twitter Me This . . . The Facebook Generation 19
Chapter 4 The Attention Deficit Crises and Information Scarcity 22
Remorse and Social Network Fatigue 23
Poster's Remorse 24
Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity? 25
If You Can't Tweet 'Em, Join Them 27
The Progress of Progress 29
Chapter 5 The Evolution of the Network Economy and the Human Network 32
Content Was King 33
Context Is King: Defining Our Experiences 35
The Shift in Networking: Nicheworks Bridge Social and Interest Graphs 36 Recognizing the Value of Nicheworks 43
Interest Graphs Are the Constructs of Maturing Information Networks 45
Chapter 6 The Nextwork: Defining Tomorrow's Information Network 48
Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine 50
It's a Smaller World, after All 51
Information at the Speed of Tweets 53
Chapter 7 Your Audience Is Now an Audience of Audiences with Audiences 56
Short Attention Span Theater 57
An Audience with an Audience of Audiences 60
The People Formerly Known as the Audience 61
The Psychology of the Audiences with Audiences 62
Zuckerberg's Law 63
Interest Graph Theory 64
On-Demand Networking: Investing in Narrow and Wide Experiences 68
Chapter 8 Convergence: The Intersection of Media and the Human Network 72
The Digital Footprint 73
I Want My Web TV. . . . Be Careful What You Wish For 75
Channeling a Connected Audience 77
The Living Room Is Alive and Clicking 78
New Consumerism: From Clicks to Cliques 79
An Audience of Information Ambassadors 81
Chapter 9 Measures of Digital Influence and Social Capital: From Nobody to Somebody 83
The Human Algorithm 84
Digital Influence Creates a New Media World Order 84
Defining Influence 85
Seeking Relevance: The Social Consumer Hierarchy 86
The Social Stock Market 87
The Square Root of Influence Is Social Capital 88
The New Era of Endorsements: When Nobodies Become Somebodies 91
Influence Is Not Popularity and Popularity Is Not Influence 93
The Tools of the Trade 95
Influencing the Influencer 98
Chapter 10 The Dawn of Connected Consumerism 100
You Are Now Entering the Trust Zone 101
A Day in the Life of the Connected Consumer 103
Checking In to the New Reality of Geolocation 106
Steering Action through Incentives 111
When Purchases Become Social Objects 112
It's Not How You See Me, It's How I Want You to See Me 113
Chapter 11 The Rise of Collective Commerce 117
On the Web, One Is a Lonely Number: Socializing Commerce 118
The Fifth C of Community = Social Commerce 121
Buy with F