Self-Publishing For Dummies

Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone If you have a great idea for a book or informative content to share with an audience or have written a book and want to bypass traditional publishing, you're in the right place. Aspiring and experienced writers alike will benefit from this user-friendly and detailed guide with coverage on the self-publishing process from preparing your manuscript and creating the perfect title to selling the final product. Self-Publishing For Dummies lays out the pros and cons of self-publishing, helps you avoid the most common mistakes made by authors and self-publishers, and makes you aware of legal issues associated with book publishing. You'll learn the basics of researching to include the right details, what the parts of a book are (from the copyright page to the index and bibliography), and when to edit your own work and when to hire a professional editor. When it comes to the business aspects of self-publishing your book and building your own publishing company, you're in charge of each exciting step from naming your business, to writing the business plan, managing the finances and expenses, and who to call on for expert advice. It's up to you to decide on a title for your book, as well as the layout and design. Once your book is complete, you'll have it printed -- through traditional, non-traditional, or on-demand means. You'll discover how to Apply for and obtain an ISBN Copyright your work to protect it Negotiate with and manage vendors, including printers, designers, and copyeditors Secure a warehouse to store your book Work with distributors to get your book to your audience Set prices and monitor inventory Write a press release and other marketing materials to promote your book Collaborate with the media and publicists to build awareness for your book Build an online presence with a website, newsletters, blog, or podcast Create and sell additional products related to your book Additionally, you can read about ten common self-publishing mistakes -- and how to avoid them -- and the best resources for self-publishers. Get your copy of Self-Publishing For Dummies today.

Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it aloneIf you have a great idea for a book or informative content to share with an audience or have written a book and want to bypass traditional publishing, you're in the right place. Aspiring and experienced writers alike will benefit from this user-friendly and detailed guide with coverage on the self-publishing process from preparing your manuscript and creating the perfect title to selling the final product.Self-Publishing For Dummies lays out the pros and cons of self-publishing, helps you avoid the most common mistakes made by authors and self-publishers, and makes you aware of legal issues associated with book publishing. You'll learn the basics of researching to include the right details, what the parts of a book are (from the copyright page to the index and bibliography), and when to edit your own work and when to hire a professional editor.When it comes to the business aspects of self-publishing your book and building your own publishing company, you're in charge of each exciting step from naming your business, to writing the business plan, managing the finances and expenses, and who to call on for expert advice. It's up to you to decide on a title for your book, as well as the layout and design. Once your book is complete, you'll have it printed -- through traditional, non-traditional, or on-demand means.You'll discover how to* Apply for and obtain an ISBN* Copyright your work to protect it* Negotiate with and manage vendors, including printers, designers, and copyeditors* Secure a warehouse to store your book* Work with distributors to get your book to your audience* Set prices and monitor inventory* Write a press release and other marketing materials to promote your book* Collaborate with the media and publicists to build awareness for your book* Build an online presence with a website, newsletters, blog, or podcast* Create and sell additional products related to your bookAdditionally, you can read about ten common self-publishing mistakes -- and how to avoid them -- and the best resources for self-publishers. Get your copy of Self-Publishing For Dummies today.

Introduction.Part I: Do It Yourself: Getting Started withSelf-Publishing.Chapter 1: Welcome to Self-Publishing!Chapter 2: Understanding the Pros and Cons ofSelf-Publishing.Chapter 3: Equipping Yourself with the Write Stuff.Chapter 4: Creating a Winning Manuscript.Chapter 5: Fine-Tuning Your Work with Careful Editing.Part II: Pulling Together the Details: Administration andDesign.Chapter 6: Setting Up Your Self-Publishing Business.Chapter 7: Tackling Book-Specific Tasks.Chapter 8: Coming Up with Creative Page Design and Layout.Chapter 9: Judging a Book by Its Cover.Part III: Start the Presses! Examining PrintingChoices.Chapter 10: Trying Out Traditional Offset Printing.Chapter 11: Print-On-Demand for Demanding Self-Publishers.Chapter 12: Checking Out Some Non-Traditional PrintingOptions.Chapter 13: Working Successfully with Any Printer.Part IV: Making Your Book a Bestseller: DistributionMethods.Chapter 14: Selling Your Book through Popular OnlineBooksellers.Chapter 15: Distributing Your Book through TraditionalChannels.Chapter 16: Getting a Grip on Warehousing, Order Fulfillmentand Shipping.Chapter 17: Selling Your Book to the Big Boys for BetterDistribution.Part V: Creating a Buzz: Publicity and Marketing.Chapter 18: Crafting Publicity Materials for Your Book.Chapter 19: Publicizing Your Book for Free with theMedia's Help.Chapter 20: Marketing Your Book with Paid Advertising andPromotional Tools.Chapter 21: Maximizing Your Marketing Power in Cyberspace.Chapter 22: Expanding Your Income with Spin-Off Products andServices.Part VI: The Part of Tens.Chapter 23: Ten Self-Publishing Mistakes to Avoid.Chapter 24: Ten Useful Resources for Self-Publishers.Index.