How to Persuade People Who Don’t Want to be Persuaded

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "e;The Fright Challenge,"e; "e;The Transformation Mechanism,"e; and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "e;undoubtedly the chairman of the board"e; of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

The art of persuasion as taught by one of the world's mostsought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade bymaking your messages entertaining. Learn the secrets behind "TheFright Challenge," "The Transformation Mechanism," and otherpersuasion tactics used by pitchmen, carneys, and conjurors toconvince people to their way of thinking. Along with coauthor MarkLevy, Bauer has taken these ethical, entertainment-basedtechniques, and has made them practical for everyday use-capable ofinfluencing one person or a thousand, in business and inlife.Joel Bauer (Los Angeles, CA) is an expert in performance-based livemarketing who The Wall Street Journal online referred to as"undoubtedly the chairman of the board" of corporate tradeshowrain-making. Mark Levy (Chester, NJ) has written for the New YorkTimes, has authored or coauthored three books, and is the founderof Levy Innovation, a consulting firm that makes individuals andcompanies memorable.

Acknowledgments xi1 Draw in the Listener 12 Change the Moment 133 The Transformation Mechanism 224 The Body Metaphor 405 The Paper Metaphor 536 The Quick Pitch Opening 667 The Quick Pitch Body 788 The Slogan Pitch 909 Convince with Samples 10110 The Power of Free 11211 The Power of Gifts 12512 Solid Proof 13313 Dynamic Clarity 15014 Be Distinct 15915 Overcome Resistance 17616 The Look 18617 The Platform Pitch 19718 The Mechanism Emergency Kit 213Index 233About the Authors 241