On the Verge

The author of The Watchman's Rattle ';has done it again.On the Vergeshows how predictive technologies and science are redefining modern leadership' (George Mitchell, former Senate Majority Leader). ';There can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance.' So begins Rebecca Costa's much-awaited exploration offoresight: ';the crowning achievement of human ambition.' According to Costa, advances in Big Data, predictive analytics, genomics, artificial intelligence, and other breakthroughs have made it possible to pinpoint future results with mind-blowing accuracycracking the door to what Costa callspredaptation:the ability to adapt before the fact.Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within grasp. Through fascinating real-life examples, Costa reveals how technology has brought nations, businesses, and individuals to the edge of clairvoyance. Yet, our ability toacton foreknowledge often falls shortcausing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation, andpredaptation, used to succeed in fast-moving environments. In the spirit of the best in popular science,On the Vergeis a landmark examination of big-picture forces affecting society today. Costa's unique sociobiological perspective, combined with her ability to blend humor, breaking science, and insightful personal stories, distinguishes her as one of the most important thought leaders of our time. ';If you have an insatiable curiosity about the impact of innovation on our world ahead and how the future can be manipulated, you will love this book.'John Sculley, former CEO of Apple and President of Pepsi-Cola

The author of The Watchman's Rattle ';has done it again.On the Vergeshows how predictive technologies and science are redefining modern leadership' (George Mitchell, former Senate Majority Leader). ';There can be no greater advantage than certainty of the future. Not in nature. Not in business. Not in governance.' So begins Rebecca Costa's much-awaited exploration offoresight: ';the crowning achievement of human ambition.' According to Costa, advances in Big Data, predictive analytics, genomics, artificial intelligence, and other breakthroughs have made it possible to pinpoint future results with mind-blowing accuracycracking the door to what Costa callspredaptation:the ability to adapt before the fact.Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within grasp. Through fascinating real-life examples, Costa reveals how technology has brought nations, businesses, and individuals to the edge of clairvoyance. Yet, our ability toacton foreknowledge often falls shortcausing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation, andpredaptation, used to succeed in fast-moving environments. In the spirit of the best in popular science,On the Vergeis a landmark examination of big-picture forces affecting society today. Costa's unique sociobiological perspective, combined with her ability to blend humor, breaking science, and insightful personal stories, distinguishes her as one of the most important thought leaders of our time. ';If you have an insatiable curiosity about the impact of innovation on our world ahead and how the future can be manipulated, you will love this book.'John Sculley, former CEO of Apple and President of Pepsi-Cola