Kmart’s Ten Deadly Sins

An insightful look at how Kmart's management destroyed thecompanyKmart's Ten Deadly Sins spins an intriguing tale of the missteps ofa retail giant who once had the industry in the palm of its handand foolishly let it all slip away. This engaging book weavescorporate history in with financial analysis and commentary thatleaves the reader with a better sense of where Kmart has been andwhat its potential is for a turnaround. This first in-depthexamination of Kmart clearly identifies and discusses the tenmissteps and miscalculations Kmart's CEOs have repeatedly made,including resisting investments in technology, brand mismanagement,and haphazard expansion, to name a few. Author Marcia Layton Turnertaps many of her vast contacts within the retail business communityto get the inside scoop on what really brought this once mightyretail giant to its knees. Kmart's Ten Deadly Sins is written forreaders who find themselves wondering how a company with suchbright prospects could end up filing for bankruptcy.Marcia Layton Turner (Rochester, NY) is the bestselling author ofThe Unofficial Guide to Starting a Small Business and The CompleteIdiot's Guide to Starting Your Own Business. With an MBA incorporate strategy and marketing from the University of Michigan,she spent several years with Eastman Kodak in marketing andmarketing communications. She is currently a freelancewriter/author and ghostwriter for college-level business textbooks.Turner has also written for several top magazines and Web sites.

Acknowledgements.Preface.Discount Retail Timeline.Introduction.Chapter 1. Brand Mismanagement.Chapter 2. Not Knowing Its Customers.Chapter 3. Underestimating Wal-Mart.Chapter 4. Lousy Locations.Chapter 5. Ignoring Store Appearance.Chapter 6. Technology Aversion.Chapter 7. Supply Chain Disconnect.Chapter 8. Loss of Focus.Chapter 9. Strategy du jour.Chapter 10. Repeating the Same Mistakes.Conclusion.Bibliography.Index.