Special Events

As the philosopher Martin Buber wrote, "e;All real living is meeting."e; People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits and they are great inexperience and bad planning can make these events more trouble and a greater financial drain than they are worth. Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroff's realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofit?s organizational goals. Inside you?ll find such helpful tools as: Seven goals for a successful event The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process A case study explaining in understandable detail how to implement the advice and methods outlined An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning. With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success.

As the philosopher Martin Buber wrote, "All real living ismeeting." People like to get together. That?s why special eventscan often work so much better for nonprofit organizations thanother, less social types of fundraising programs. From red-carpetgalas to Saturday afternoon street fairs, special events offernonprofits an unparalleled opportunity to both raise money and makefriends. Yet for all the benefits--and they aregreat--inexperience and bad planning can make these eventsmore trouble--and a greater financial drain--than theyare worth.Special Events: Proven Strategies for NonprofitFundraising, Second Edition is the complete guide to makingyour next nonprofit event the rousing success it can be. Packedwith author and development professional Alan Wendroff's realisticinsights and pointers, this text provides a logical andcomprehensive outline of event planning, with a special emphasis onfitting these events into the larger framework of the nonprofit?sorganizational goals. Inside you?ll find such helpful tools as:* Seven goals for a successful event* The Master Event Timetable (METT), a proven organizational toolthat provides step-by-step guidance through the entire eventprocess* A case study explaining in understandable detail how toimplement the advice and methods outlined* An accompanying CD that includes sample timelines, worksheetschecklists, budgets, writing examples, decision tables, andcontractsFrom choosing the right event to the best way of expressingthanks afterwards, Special Events covers all aspects ofproducing a winning fundraiser for your organization. In additionto the brass tacks of managing logistics, the coverage includesthoughtful discussions on how to take full advantage of thenetworking, volunteer recruitment, public relations, andmotivational opportunities your special event can provide. Thisupdated Second Edition features new information in theseareas, plus an entirely new chapter on using the Internet for eventplanning.With the needs of nonprofit organizations only growing asdonations shrink, special events become more and more vital insustaining the life of these organizations. Nonprofit lay leadersprofessionals, and staff, as well as marketing professionals andevent planners who work with nonprofits, will all find inSpecial Events, Second Edition a clearly drawn road mapleading to fundraising success.