American Still Life

The untold story of the world's premier bourbon and the family that made it #1 American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with sales of over five million cases per year. Not a day has passed in the 207 years of Jim Beam's existence when a Beam family member has not been master distiller. Dedicated to quality, and dedicated to the family legacy, the Beams have shepherded their particularly American spirit to the top of their industry. And they've done it in an industry beset by challenges, from government regulation and prohibition, to changing consumer tastes, to fierce new global competition. By creating a brand of unparalleled quality and consistency, and by tying the success of their product with the good name of the family, the Beams have established a lasting legacy as perhaps one of the greatest family business dynasties in American history. Not just a simple history of "e;America's native spirit"e; (so named by an act of Congress in 1964) or a simple family history, American Still Life is a story of business success based on quality and attention to detail, constant innovation, revolutionary branding and advertising, and adaptation to the business environment. F. Paul Pacult (Walkill, NY) is recognized the world over as his generation's most accomplished and respected authority on beverage alcohol. He has written for many magazines, including Playboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men's Journal, Cheers, Country Inns, Travel and Leisure, Bon Appetit, Decanter, and Food and Wine. Among his many accomplishments, he has hosted and coproduced two syndicated talk-radio programs and served as the primary expert on whiskey, beer, and wine for the History Channel documentary America Drinks: History in a Glass.

The untold story of the world's premier bourbon and the familythat made it #1American Still Life tells the intertwined truestories of America's favorite whiskey and the family dynasty thatproduces it to this very day. Jim Beam is the world's top-sellingbourbon whiskey, with sales of over five million cases per year.Not a day has passed in the 207 years of Jim Beam's existence whena Beam family member has not been master distiller. Dedicated toquality, and dedicated to the family legacy, the Beams haveshepherded their particularly American spirit to the top of theirindustry. And they've done it in an industry beset by challengesfrom government regulation and prohibition, to changing consumertastes, to fierce new global competition. By creating a brand ofunparalleled quality and consistency, and by tying the success oftheir product with the good name of the family, the Beams haveestablished a lasting legacy as perhaps one of the greatest familybusiness dynasties in American history. Not just a simple historyof "America's native spirit" (so named by an act of Congress in1964) or a simple family history, American Still Life is a story ofbusiness success based on quality and attention to detail, constantinnovation, revolutionary branding and advertising, and adaptationto the business environment.F. Paul Pacult (Walkill, NY) is recognized the world overas his generation's most accomplished and respected authority onbeverage alcohol. He has written for many magazines, includingPlayboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men'sJournal, Cheers, Country Inns, Travel and Leisure, Bon AppetitDecanter, and Food and Wine. Among his manyaccomplishments, he has hosted and coproduced two syndicatedtalk-radio programs and served as the primary expert on whiskeybeer, and wine for the History Channel documentary AmericaDrinks: History in a Glass.

Foreword viiPreface ixAcknowledgments xvPart One: The Foundations1 Jacob Beam and Surviving in a Harsh Land 32 David Beam and Pre-Civil War Kentucky 373 David M. Beam and the Debris of War 59Part Two: The Dynasty4 Jim Beam and the Making of a Bourbon Whiskey Brand 855 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 1156 Booker Noe: Big Man, Small Batch 1417 Other Beams: Behind Every Good Bourbon Whiskey 1698 Finding a Crown for the Jewel 189Appendix A Tasting Notes on Jim Beam Bourbons 209Appendix B The Jim Beam Bourbon Timeline 221Bibliography 229Index 233