E-learning Strategies

As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran. * Focuses on the reader's needs * Focuses on the strategic issues of e-learning * Informed by key business drivers * Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants

As more than 90% of spending on the Internet comes from brick andmortar companies it is these operations that will form the clientbase for e-learning. This book shows those companies how to gete-learning implementation right first time. Don Morisson exploresand explains the whole implementation continuum - strategy, vendorselection, technology, implementation, culture change, contentdevelopment and delivery. Most importantly he stresses that thesuccess or failure of an e-learning initiative is directly relatedto the underlying strategic thinking. Written for a more maturesecond generation e-learning market the book provides apractitioner's handbook to both guide the novice and inform theveteran.* Focuses on the reader's needs* Focuses on the strategic issues of e-learning* Informed by key business drivers* Supported and endorsed by PWCReadership: Senior managers including CEOs, CIOs, CLOs, HRDirectors, middle management responsible for implementing and/ordelivering e-learning, consultants

Introduction.Part I: E-Learning Primer.Chapter 1: Defining Terms:Get Comfortable with E-Learning.Chapter 2: The New Learning Landscape:E-Learning Is Here toStay.Chapter 3: ROI, Metrics, And Evaluation:How Can We Tell If We'reGetting It Right?Chapter 4: The E-Learning Cycle:Once Is Not Enough.Part II: Learning Strategy.Chapter 5: Business Drivers:The Real Reasons for ImplementingE-Learning.Chapter 6: E-Learning Strategy:Dramatically Improve Your Chanceof Success.Part III: Implementation.Chapter 7: The Project Team:Who You Need ... What TheyDo.Chapter 8: Infrastructure:Denial Isn't an Option.Chapter 9: Vendor Relationships:Good Partners Help You Learn andMove Fast.Chapter 10: Learning Management Systems:The Engines ofE-Learning.Chapter 11: Testing:Mission-Critical, Not Nice to Have.Part IV: Delivery.Chapter 12: Multi-Channel Delivery:Leveraging the Learning ValueChain.Chapter 13: Learner Support:Learning With the Aid of a SafetyNet.Chapter 14: Developing Curricula:Signposted Paths to PerformanceImprovement.;Chapter 15: E-Learning Standards:Protecting Investment andLeveraging Technology.Chapter 16: Instructional Design:Must Try Harder.Chapter 17: The Content Development Process:ManagingE-Learning's Payload.Part V: Case Studies.Chapter 18: PwC Consulting:Integrating Learning andKnowledge.Chapter 19: BP:Embedding an E-Learning Capability.Chapter 20: The Royal Bank of Scotland Group:Delivering in anImmature Market.Chapter 21: The Dow Chemical Company:High Commitment, High ROIHigh Volume.Part VI: Future Directions.Chapter 22: Future Directions:Where E-Learning Is Headed.Appendix.Appendix 1: E-Learning Newsletters.Appendix 2: Online Resources.Appendix 3: Glossary.Index.