Public Health Advocacy and Tobacco Control

Simon Chapman is one of the world s leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, highly original research and analysis, having run advocacy training on every continent and editing the British Medical Journal s Tobacco Control research journal. In this often witty and personal book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it. Public Health Advocacy and Tobacco Control is divided into two sections. The first contains chapters spanning such key topics as the place of advocacy in tobacco control, ethical issues, smoking cessation and prevention, harm reduction and product regulation and the denormalisation of smoking. The second section provides an invaluable A-Z of tobacco control advocacy strategy from Accuracy to Whistleblowers.

Simon Chapman is one of the world's leading advocates fortobacco control, having won the coveted Luther Terry and WHOmedals. His experience straddles 30 years of activism, highlyoriginal research and analysis, having run advocacy training onevery continent and editing the British Medical Journal'sTobacco Control research journal. In this often witty and personalbook, he lays out a program for making smoking history. Heeviscerates ineffective approaches, condemns overly enthusiasticpolicies which ignore important ethical principles, and provides acookbook of strategy and tactics for denormalising smoking and theindustry which promotes it.Public Health Advocacy and Tobacco Control is dividedinto two sections. The first contains chapters spanning such keytopics as the place of advocacy in tobacco control, ethical issuessmoking cessation and prevention, harm reduction and productregulation and the denormalisation of smoking. The second sectionprovides an invaluable A-Z of tobacco control advocacy strategyfrom Accuracy to Whistleblowers.

PART I. Major Challenges for Tobacco Control This Century.1 Death is Inevitable, So Why Bother With Tobacco Control?.Ethical Issues and Tobacco Control.2 The Place of Advocacy in Tobacco Control.3 The News on Smoking.4 Dead Customers are Unprofitable Customers: Potential andPitfalls in Harm Reduction and Product Regulation.5 Accelerating Smoking Cessation and Prevention in WholeCommunities.6 The Denormalisation of Smoking.7 Vector Control: Controlling the Tobacco Industry and itsPromotions.8 Making Smoking History: How Low Can We Go?.Part II An A-Z of Tobacco Control AdvocacyStrategy.Introduction.Ten basic questions for planning advocacy strategy.AN A-Z OF STRATEGY.Accuracy.Acronyms.Action alerts.Advertising in advocacy.Analogies, metaphors, similes and word pictures.Anniversaries.Be there! The first rule of advocacy.Bluff.Boycotts.Bureaucratic constraints.Celebrities.Columnists.Creative epidemiology.Criticising government.Demonstrations.Divide and rule.Doctors.Editorials.Élitism.Engaging communities.Fact sheets.Gate-crashing.Infiltration.Inside and outside the tent.Internet.Interview strategies.Jargon and ghetto language.Know your opposition.Learning from other campaigners.Letters to politicians.Letters to the editor.Local newspapers.Mailing lists.Marginal seats.Media cannibalism (or how media feed off each other).Media conferences.Media etiquette.Media logs.Media releases (press releases).Meeting with the tobacco industry.Networks and coalitions.Online polls.Op-ed opinion page access.Open letters.Opinion polls.Opportunism.Parody.Petitions.Pictures and graphics.Piggy-backing.Precedents.Press agencies.Private sector alliances.Publicising others' research.Radicalism.Reporters and journalists.Scream test.Shareholders.Slow news days.Strategic research.Talent (spokespeople).Talkback (access) radio.Targeting or narrowcasting.Whistle-blowers.Wolves in sheep's clothing